The definition of digital marketing dictionary is marketing products or services using digital technologies, primarily the Internet, but also mobile phones, advertising displays and other digital media. To know more about digital advertising agency you can visit www.stanfelmedia.com/advertising.
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So simple to summarize in one sentence, but it can be a complicated process to get right and make all your digital marketing efforts work together, and not as silo activities.
Digital marketing, sometimes called marketing website can be broken down into a number of important features and services:
Engine optimization, usually abbreviated as "SEO" is the process of getting your website found on search engines like Google when people make a relevant search for your business, services or products.
SEO requires a good knowledge of how Google reads your site. What messages and information you want Google to read a web page or website and know where to place this information to the search engines can find it.
Pay Per Click:
PPC is very effective when done in conjunction with SEO. An optimized website will enhance the quality score of your Google ad campaigns result in reduced "cost per click", which means you get more leads for your budget.
Social media marketing:
Facebook is very good to raise awareness for the customer stage "research", reminding them of the services or products during the "consideration" and to put certain products in front of potential customers.